Yomi Richard
a Growth Marketer.

In my role as a marketing manager, I serve as both the strategist and orchestrator behind successful campaigns that connect brands with their audiences. My primary goal is to create value for customers while driving business growth through data-driven insights, creative storytelling, and measurable results.

At the heart of my work lies strategy creation. I collaborate closely with cross-functional teams—sales, product development, finance, and leadership—to understand organizational goals and market demands. Using this information, I develop comprehensive marketing plans that align with broader business objectives. This includes: Conducting market research to identify trends, customer preferences, and competitive landscapes, defining target audiences and personas to ensure messaging resonates effectively. Also Setting clear KPIs (Key Performance Indicators) to measure campaign success.

Once the strategy is set, I lead the planning and execution of integrated marketing campaigns across multiple channels, ensuring consistency in brand voice, visual identity, and messaging across all touchpoints. I work hand-in-hand with designers, copywriters, analysts, and marketers to bring these campaigns to life, ensuring they are on time, within budget, and aligned with our strategic vision.

Marketing isn’t just about creativity—it’s also about numbers. I leverage analytics tools to track performance metrics such as website traffic, conversion rates, engagement levels, and ROI. By analyzing this data, I gain valuable insights into what works and what doesn’t, allowing me to refine strategies continuously. This iterative process ensures we stay ahead of the competition and deliver maximum impact.

Leading a team of talented professionals is one of the most rewarding aspects of my job. As a manager, I foster an environment where collaboration thrives, ideas flow freely, and individuals feel empowered to contribute their best work. Through regular check-ins, feedback sessions, and professional development opportunities, I help my team grow while achieving shared goals.

Ultimately, my role as a marketing manager is about bridging the gap between businesses and consumers. By combining strategic thinking, analytical rigor, and creative flair, I aim to craft compelling narratives that inspire action, drive sales, and build lasting brand loyalty. If you’re looking for a partner who can translate complex ideas into impactful marketing solutions, I’m here to deliver results that matter.

In my role as a digital advertiser, I specialize in leveraging platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and other leading digital channels to create impactful advertising campaigns that drive business growth. My primary focus is on delivering measurable results by combining data-driven insights with creative execution.

At the core of successful digital advertising lies understanding who your audience is and where they spend their time online. I begin each campaign by conducting thorough research to identify:

• Demographic details (age, location, gender, etc.)
• Psychographics (interests, behaviors, preferences)
• Pain points and motivations

Using this information, I craft highly targeted ad sets tailored to specific audience segments, ensuring maximum relevance and engagement.

Once the target audience is defined, I develop strategic plans for each campaign, considering factors such as budget allocation, bidding strategies, and performance goals. Key steps include:

For example, if the goal is lead generation, I might design a multi-channel approach using retargeting ads on Facebook and search ads on Google to capture users at different stages of the funnel.

Collaborating with designers, copywriters, and videographers, I ensure that all ad assets align with both the brand's identity and the campaign's objectives. For instance:

• Crafting compelling headlines and persuasive body copy that resonate with the target audience.
• Designing eye-catching visuals or engaging videos optimized for mobile and desktop viewing.
• Writing clear and actionable CTAs that encourage conversions.

After setting up campaigns, I closely monitor their performance using analytics tools provided by Google Analytics, Facebook Business Manager, and similar platforms. Real-time tracking allows me to make informed decisions quickly, such as:

• Adjusting bids to improve ROI.
• Pausing underperforming ads and reallocating budgets to top performers.
• Refining targeting parameters to reach more qualified audiences.

Optimization is an ongoing process aimed at refining campaigns for better efficiency and higher returns.

Data is the backbone of digital advertising. By analyzing metrics such as impressions, clicks, conversions, and customer lifetime value, I gain valuable insights into campaign performance. These insights inform future strategies and help stakeholders understand the impact of their investment. Regular reporting includes:

• Weekly/monthly dashboards showcasing KPI progress.
• Deep-dive analyses highlighting trends, opportunities, and areas for improvement.
• Recommendations for scaling successful campaigns or pivoting unsuccessful ones.

While Google and social media platforms are my primary tools, I often integrate campaigns across multiple channels to amplify reach and reinforce messaging. For example:

• Retargeting users who engaged with a Facebook ad but didn’t convert with a follow-up Google Display Network ad.
• Using LinkedIn Ads to target B2B decision-makers while running concurrent Facebook Ads aimed at end consumers.

This holistic approach ensures cohesive storytelling and maximizes the overall impact of the campaign.

In my role as a funnel strategy and management specialist, I focus on creating, refining, and optimizing customer journeys that guide prospects through the buying process—from initial awareness to final conversion. By aligning marketing efforts with sales goals, I ensure that every touchpoint along the funnel drives measurable results and maximizes ROI.

The foundation of effective funnel management lies in deeply understanding the customer journey. I begin by mapping out each stage of the funnel—awareness, interest, decision, and action—and identifying key pain points, motivations, and behaviors at each phase. This involves:

• Conducting surveys, researches, and usability tests to gather qualitative insights.
• Analyzing quantitative data from tools like Google Analytics, heatmaps, and CRM systems to uncover patterns in user behavior.
• Developing buyer personas to tailor strategies to specific audience segments.

Once I have a clear picture of the customer journey, I design funnels that align with business objectives. This includes:

• Defining entry points for lead generation (e.g., landing pages, ads, email campaigns).
• Creating compelling offers, such as free trials, demos, eBooks, or webinars, to capture leads.
• Structuring follow-up sequences using automated workflows, drip emails, and retargeting campaigns.
• Setting up conversion paths that guide users seamlessly from one stage to the next.

No funnel is perfect from the start—it requires continuous testing and refinement. Using A/B testing, I experiment with different elements to identify what works best, including:

• Headlines, copy, and visuals on landing pages.
• Call-to-action (CTA) buttons, placement, and wording.
• Email subject lines, body text, and send times.
• Ad creatives, targeting parameters, and bidding strategies.

Data is at the heart of funnel management. I rely on analytics tools to track and measure key performance indicators (KPIs), such as:

• Conversion rates at each stage of the funnel.
• Cost per acquisition (CPA) and return on ad spend (ROAS).
• Time spent on page, bounce rate, and exit points.
• Customer lifetime value (CLV) and retention rates.

While acquiring new customers is important, retaining existing ones and encouraging repeat purchases is equally critical. I implement strategies to nurture long-term relationships, such as:

• Loyalty programs and rewards systems.
• Personalized email campaigns for upselling or cross-selling.
• Post-purchase follow-ups to gather feedback and resolve issues.
• Abandoned cart reminders and re-engagement campaigns.

As a funnel strategy and management specialist, my ultimate goal is to create seamless, engaging experiences that convert prospects into loyal customers. By combining data-driven insights with creative problem-solving, I design funnels that not only meet but exceed business expectations.

If you’re looking for a partner who can transform your marketing efforts into high-performing customer journeys, I’m here to deliver results that matter.